CREATION AND DIVERSITY
In order to satisfy clients’ expectations efficiently, Sprintex has its own creation department where 8 fashion designers conceive and modify drawings.
The soar of chain store significantly changed fashion business. To face the expansion of short run business, fashion designers must be responsive and continuously propose new drawings. In this way, to let them know what the last market trends are, a constant communication with the sale department is essential.
However, the company wants to maintain its work on long run market and keeps developing different collections seasons after seasons. On this market the firm has a good reputation thanks to its capacity to anticipate the demand.